With the average household racking up more than 300,000 personal items and the average size of new apartments falling to just 934 square feet, space is at a premium and stuff is at an all-time high. With less square footage, people need to become more efficient in managing their belongings – a struggle for so many Americans. MakeSpace, the leading full-service storage solution, today released its inaugural survey on the State of Stuff in America.
The survey provides a comprehensive look at the challenges Americans face when dealing with the overwhelming number of things they own, and the reality of not having enough space to store it all. The eye-opening results showcase the quirky and resourceful ways people make use of their space and how men and women share that space. The survey was conducted online with Ask Your Target Market (AYTM) across 1,000 men and women in the United States between April 19, 2018 and April 20, 2018.
MakeSpace is the leading full-service storage solution that uses a combination of advanced technology and a team of expertly trained moving professionals to make storage more convenient than ever before. The company’s business model provides the on-demand technology that people expect, coupled with low prices that they may not. By only charging for the exact space needed, MakeSpace gives people back valuable space in their own homes, on their terms. Customers know exactly what they have stored at all times with access to a custom photo inventory. Photographs of each bin and piece of furniture are posted to password-protected accounts, and items can be recalled on-demand. MakeSpace’s mission is to drive consumers costs down and empower them with the tools to store and interact with their personal belongings in the most convenient way possible.
“This survey confirms what we’ve known at MakeSpace for years, that while people are seeking out a more minimalist lifestyle and choosing to live in smaller spaces or downsize, most still have a lot of belongings, many of which have sentimental value,” said Richard Mumby, Chief Marketing Officer of MakeSpace. “At MakeSpace, we are reimagining how space can be utilized so that people can enjoy an organized and functional home without being forced to part with memories.”
Here are the key findings of MakeSpace’s survey on the State of Stuff in America.
The Great Closet Compromise
Closet space is a highly contested topic and the opportunity to increase their precious storage can lead people to make bold decisions.
· When it comes to closets, we’d give up a lot to get more space:
o 50% (49.1%) of people claim they would be willing to be celibate for 6 months in order to have more closet space.
o 51% of all men surveyed said they would be open to gaining 10 pounds for 6 months in order to have more closet space.
o Almost 20% (17.2%) of people surveyed said they would take a pay cut for six months in order to have more closet space.
o More than half of those surveyed (52.6%) said they would prefer an extra walk-in closet to an extra bathroom.
· And it’s no surprise, because our closets are crowded!
o 67.2% of people said that their bedroom closet is the most cluttered space in their home.
o More than a quarter (25.3%) of people said that their hall closet is the most cluttered space in their home.
· Whose closet is it anyway?
· Almost 50% (47.7%) of women said that they use more closet space in their home than their significant other.
· Only 10% (9.2%) of men admitted to using more of the closet space in their home than their significant other.
Honey, What Happened to My….?
· 32.7% of women admitted to throwing out or donating something of their significant others without them knowing to make more space, while only 16.4% of men admitted doing the same.
· 20% of men said they use their car trunk for extra storage and 17.1% are relegated to storing their extra stuff on the balcony or patio.
The War on Square Footage
· 52.2% of respondents said that not having enough space is always or sometimes a topic of frustration or cause for argument with their roommate or significant other.
Stashing Our Stuff
In 1930, the average woman only had 36 pieces of clothes in her closet. Today, the average consumer has 120 items of clothing. It’s no surprise that space is limited.
· Sweaters in the oven?: 15.4% of people said they use the inside of kitchen appliances (e.g. stove, microwave, etc.) for storage, while 18.5% of people admitted to using the space under their kitchen or dining room table for storage.
· Under the bed: A staggering 59% of people surveyed use the space under their bed for storage.
· Junk in the trunk: 15% of people admitted to using their car trunk for extra storage.
· Where else? Almost 1/3 of people (27%) are using their garage for overflow storage instead of a place to park their car.
· While not all people have the luxury, 63.4% of those surveyed said that they use a spare bedroom for extra storage.
To Keep or Not to Keep: Will You Regret Trashing that Memory?
· 41.6% of people said that there are things they regret throwing away or giving away because they didn’t have the space to keep or store them.
· People are overwhelmed with their stuff and can’t get rid of it. 47.7% of people are holding onto either their own – or their kid’s favorite toys or books – even though they no longer need it.
· Suffering from an overcrowded mantle? More than a quarter of people (25.8%) said that they are holding onto old trophies that they clearly no longer need but just can’t give up.
· Sentimental? You’re not alone. 43.5% of people confessed to holding onto a school art project or gift from either their childhood or their kids.
For more information about MakeSpace and the State of Stuff in America, visit http://www.Ma